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AboutUs
About Ideation
“IDeation”, founded in 2001, is a professional company providing comprehensive design services. Since 2002, we has worked for the Top 10 property conglomerates, such as Vanke, Evergrande, Poly, to name a few. As our team comprises top design professionals and experienced supporting staff members, we are capable to offer the highest level of service to our clients. By optimizing the most up-to-date concept around the world and planning creatively, we become a trend leader no matter in the property or design industry in a short period of time.

Subsidiaries
Guangzhou YUDU Design Co., Ltd.

Landmarks

2001

- Evergrande group,Huadu District project
- GDH Real Estates, Panyu District project
- Guangdian Real Estates, Haizhu District project

2002

China Aoyuan Property Group project

2004

Got a sweepstake on the 9 property projects developed by Guangzhou R&F Property Co. Ltd., located in Haizhu District, Yuexiu District, Tianhe District and Baiyun District.
Our clientele spread geographically to Pearl River Delta, Yangtze River Delta, Metropolitan Areas of Beijing and Tianjin.

2005

Best Creative Design Entry Award, BDCI The Brand and Designer Awards 2005

2006

Shenhua Group Corporation Limited project

2008

Horourable Mention, The 16th Asia Pacific Interior Design Awards

2009

- developed by Maple (ZHENGZHOU) Real Estate Co.,Ltd
- developed by Lasony Group
Kings Huang, our Creative Director, won the title of “Top 10 China Interior Designer”, Showflat Category, Jinyang Awards 2008

2010

Participated in the Baiyun District project developed by New World China Land Ltd.

2011

Employing“Design+Engineering+Furnishing”3-in-1 service approach, we construct eye-catching scenes matching our designs seamlessly, not only within budget but also on time.  Renowned developers such as:
- Dongguan Century City Group,
- China Railway Real Estate Group Co. Ltd.,
- Yuexiu Property Co. Ltd.,
- Times Property Holdings Ltd.,
- China Poly Group Corporation
have enjoyed the benefit from this approach.

- Anhui Longquan Lake Jinling Hotel (Hotel Interior Design)
- Sichuan Xichang Hotel (Hotel Interior Design)
- Zhengguo town, Zengcheng District, Guangzhou City (Urban Planning)
- Qinglong town,Taiyuan City (Urban Planning)
- Phase 2, Guangzhou Archives (Community Interior Design)

2013

As one of our taking social responsibility activities, visited Shijiao Town Primary School, Yingde City, Guangdong Province to subsidize students and alleviate poverty during the 12th corporate anniversary.

2014

- Guangzhou Financial Street Real Estate Co. Ltd. projects
- Capitaland China projects

2015

- Country Garden Holdings Co. Ltd., Pearl River Delta projects



Our Service Standard
Premier + Professional + Internationalized

Our Objectives
Keep our leadership and uniqueness.
Devote ourselves to be the most reliable strategic partner of our clients

Our Viewpoints
To realize the commercial success of every project is the ultimate goal.
Every project exists because of its unique worth.
Explore and research our profession devotedly.
To be the outstanding service provider of the industry by having unique viewpoint

Our Services
Residential Sector
Optimization of Sales Centre
Optimization & Planning of Apartment
Decoration Design of Club House, Public Area

Institutional Sector
Environmental Planning
Interior Design for Large Public Complex, Auditorium

Commercial Sector
Interior Design for Hotel
Interior Design for Office
Interior Design for Catering Service
Interior Design for Entertainment Spot
Interior Design for Shopping Arcade

Architecture
Optimization of the Exterior of Building
Design of Small to Medium Stand-alone Building
Optimization of Landscaping

Integrated Service
Service Mode: Design, Implementation & Purchasing
Vantage on Management & Communication
Vantage on Duration, Cost & Quality
Shareholder
Kings Huang (China registered senior interior architect)
IDEATION WORKSHOP Chairman of the Board
Founded IDEATION WORKSHOP in 2001 as Creative Director.
Graduated from Guangzhou Academy of Fine Art
Lecturer of design program of Guangzhou Academy
Member of China interior decoration association
The first member of guangdong decoration industry association
Senior judges of NanDu Units

Brenda Huang
IDEATION WORKSHOP Board Officer
Founded IDEATION WORKSHOP in 2001 as Chief Executive Director
Graduated from Sun Yat-Sen University of Economics
Worked for Xinhua news agency Hong Kong branch, CPC guangdong provincial committee, World trade centre association WTCA (Hong Kong)
ShiMing. Zhu
IDEATION WORKSHOP Board Officer
Founded IDEATION WORKSHOP in 2001 as Furnishings Director
Graduated from Guangzhou Academy of Fine Art
Worked in Jimei industrial co. LTD. PanYu
The 3rd International Exhibition of Interior Design in China 2007
The 4thGuangzhou Architectural Decoration design competition "Meisui GRG cup" excellence award 2011
Ben Huang
IDEATION WORKSHOP Board Officer
As Engineering Director of  IDEATION WORKSHOP in 2004 
Graduated from Guangdong University of Technology
Worked as an engineering manager ofTianmao group company.
Baijia supermarket co., LTD. As project manager.
Designer
Ice Chen
As Design Consultant of IDEATION WORKSHOP
18 years Design work experience, join IDEATION WORKSHOP in 2007
Graduated from the environmental art design major of FoShan University.
iC@ward international design 2012 award
Sue Su
As Director of Design Centre of IDEATION WORKSHOP
17 years Design work experience, join IDEATION WORKSHOP in 2001
Graduated from Guangzhou Academy of Fine Art
Ribi Lin
As Director of Furnishings Centre of IDEATION WORKSHOP
12 years Design work experience, join IDEATION WORKSHOP in 2008
Graduated from Guangzhou Vocational and Technical College of business and technology.
XiaoBai Wang
As Director of Engineering Centre of IDEATION WORKSHOP
8 years Engineering experience, join IDEATION WORKSHOP in 2009
Graduated from Jiangxi Jiujiang civil engineering and urban construction college of engineering
Rachel Zhu
As Furnishings Consultant of IDEATION WORKSHOP
10 years Design work experience, join IDEATION WORKSHOP in 2008
Graduated from Guangzhou Academy of fine arts photography and digital art.
Yucky Zhao
As Graphic Designer of IDEATION WORKSHOP
10 years Design work experience, join IDEATION WORKSHOP in 2007
Graduated from Guangzhou Academy of Fine Art
Sarry Huang
As Leading Designer of IDEATION WORKSHOP
11 years Design work experience, join IDEATION WORKSHOP in 2003
Graduated from Guangzhou Academy of Fine Art
The gold medal of home decoration design award of Jinbang 2007
China's top ten model house space designers of Jinyang new star cup PRD Design Championship 2010
Szeto Situ
As Leading Designer of IDEATION WORKSHOP
8 years Design work experience, join IDEATION WORKSHOP in 2008
Graduated from Guangdong Shaoguan University of Fine Art
Alice Li
As Leading Designer of IDEATION WORKSHOP
12 years Design work experience, join IDEATION WORKSHOP in 2001
Graduated from Guangzhou Academy of Fine Art
Bronze award in the fourth cross-strait interior design competition in 2008.
China (Shanghai) international architecture and interior design festival innovation design award 2009
China's top ten model house space designers of Jinyang new star cup PRD Design Championship 2010
JianYong Li
Chief Engineer of IDEATION WORKSHOP
40 years Engineering experience, join IDEATION WORKSHOP in 2003
Graduated from the school of architectural decoration of civil architecture.
WeiHui Peng
Chief Engineer of IDEATION WORKSHOP
23 years Engineering experience, join IDEATION WORKSHOP in 2016
Graduated from Guangzhou city vocational middle school of decoration engineering
YG Yao
M&E Engineer of IDEATION WORKSHOP
33 years Engineering experience, join IDEATION WORKSHOP in 2008
Graduated from Guangzhou employees amateur university of industrial electrical automation 
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